Rural Nevada, like rural America, is hurting, and Trump won’t fix that

as if
Donald Trump delivers remarks in support of farmers and ranchers with Agriculture Secretary Sonny Perdue (2nd L) at the White House May 23, 2019. (Photo by Chip Somodevilla/Getty Images)

Donald Trump lost Clark and Washoe counties in 2016. But in rural Nevada, he got 97,423 votes, to Hillary Clinton’s 39,654.

That wasn’t enough for Trump to win the state. 

Given the hardening of the Republican base in support of a leader it now loves more than Reagan, Trump will presumably win the rurals in a landslide again next year. 

And given the disgust with Trump among, well, just about everyone else, he will will presumably lose the state next year, along with the national popular vote. Again. 

He may lose the electoral college vote, too.

Rural Nevada voters should hope they’re so lucky.

“Our greatest export is our youth” has been the lament of much of the rural U.S. for decades. In Nevada, of the 13 counties categorized as either “micropolitan” (having a town of at least 10,000 people but a county population less than 50,000), or rural, eight of them still had less employment in 2017 than they had in 2007 before the economic crash. Little has happened to reverse that rural decline in the last two years.

Even mining, the crown jewel of rural Nevada employment, has seen jobs decline slowly but steadily for years, thanks in no small part to automation. (“We’ve pretty much got a fully automated mine in sections,” the CEO of Barrick bragged to shareholders Monday while discussing the giant alliance between Barrick and Newmont formed earlier this year.)

Nevada rural employment more or less mirrors the national trendline.


Trump’s policies for the rural West, inasmuch as he has any, are tax cuts for and lax regulation of extractive, agricultural and development industries, accompanied by talk radio-ready government-is-icky clichés. In other words, the same policies rural Republicans — and the rural voters who love them — have been demanding for, oh, about 100 years.

Meanwhile, the Democratic economic agenda for the rural West, at least for the last couple decades, has consisted mostly of chanting “workforce development” (don’t get me started), and pushing tourism. 

Tourism is a big industry. But at the risk of offending conservationists and tourism/recreation entrepreneurs everywhere, let’s be frank: Just because someplace is lightly populated does not automatically render it attractive to tourists.

Which brings us to … Infrastructure Week!

No, not really. The only thing more vast than some of Nevada’s landscapes is the nothingness that is Trump’s policy for the rural U.S.

But you know who does have some thoughts about rural development? Democrats. That’s who.

For instance, Nevada Democratic Sens. Catherine Cortez Masto and Jacky Rosen are both co-sponsors of legislation to map broadband access in rural areas and create a process by which towns and tribes can maybe make the FCC order private service providers to step up.

Okay that actually sounds sort of wimpy.

But another Democrat, Sen. Elizabeth Warren, has a plan (imagine that) for rural development. More accurately, she has a plan to tailor all her other plans — health care, child care, housing, student debt, etc. — so that they address specifically rural problems.

Oh, and as for broadband, she proposes spending $85 billion on grants that cities, counties and tribes can use to set up public internet access. The private internet service providers — who have failed so much of rural America even though the nation awarded them all that broadband spectrum for a nickel-ninety-eight — are unlikely to get their greedy mitts on the grant money, even indirectly.

Other Democratic presidential campaigns also seem convinced that rural voters are an opportunity, not a barrier — and not just in traditional Iowa caucus campaign ethanol worship ceremonies, but in the general election.

Trump’s tariffs are strangling rural agricultural incomes in the Midwest, but also inflicting damage on Nevada farmers and ranchers. His ongoing attempts to gut the Affordable Care Act have put more strain on an already woefully inadequate rural health care delivery system. Trump is fond of attacking social safety net programs, because he thinks it’s good politics to punish “the other,” especially people of color who are not his base. And so he recently announced a punitive plan to toss people from the Supplemental Nutrition Assistance Program, even though rural people are just as likely to be on SNAP as urban people. His tax cuts have enriched billionaires and CEOs. Alas, there are relatively few billionaires or CEOs in Esmeralda County.

And of course Trump deliberately and relentlessly, in antithesis to his job title as president of the United States, stokes fears and hatred to divide rural and urban Americans.

Maybe rural people are getting sick of that? Same as urban people?

Maybe not.

Rural economies — rural towns — in the U.S. have been in decline for as long as records have been kept. In 1795, 95 percent of the population was rural. By 1920, the population was roughly split between rural and urban. As of the last census, less than 20 percent of people in the U.S. lived in rural areas.

1920 was a trip betcha
Source: U.S. Census Bureau

With the exception of a few pockets, and most of them closer to urban areas, rural depopulation is projected to continue. Inasmuch as there has been population growth needed to spark rural economic development, it has been led by the group Trump and his rural supporters, via vilification, have made their galvanizing issue — immigrants.

“Only I can fix it,” Trump once declared, referring to problems real, imagined or just trumped up to scare people.

The decline of rural Nevada or rural anywhere in the U.S. is unlikely to be fixed anytime soon, by anyone, least of all Trump. 

Earlier this year, Iowa State economist David Swenson put it like this:

“As a researcher who has studied rural economies for more than three decades, I urge policymakers to seriously consider the fact that most rural areas will not grow.”

That’s a tough message, because it’s probably true. Which means it’s doubly important — and doubly in their best interest — for rural voters to take a clear-eyed, fact-based look at what policy choices are likely to help them deal with reality.

Most rural voters in the U.S., and certainly most in Nevada, won’t do that.

Instead they’ll stick with a person who routinely violates standards of decency, honesty, integrity and competence that rural people often profess to especially embody.

Hugh Jackson
Editor | Hugh Jackson has been writing about Nevada policy and politics for more than 20 years. He was editor of the Las Vegas Business Press, senior editor at the Las Vegas CityLife weekly newspaper, daily political commentator on the Las Vegas NBC affiliate, and wrote the then-groundbreaking Las Vegas Gleaner, which among other things was the only independent political blog from Nevada that was credentialed at the 2008 Democratic National Convention. He spent a few years as a senior energy and environmental policy analyst for Public Citizen, and has occasionally worked as a consultant on mining, taxation, education and other issues for Nevada labor and public interest organizations. His freelance work has been published in outlets ranging from the Guardian to Desert Companion to In These Times to the Oil & Gas Journal. For several years he also taught U.S. History courses at UNLV. Prior to moving to Las Vegas, he was a reporter and then assistant managing editor at the Casper Star-Tribune, Wyoming’s largest newspaper.


  1. Sisolak is the Governor and the Nevada Government is controlled by Dems, But let’s blame Trump? Rural Nevada is mining, military and government jobs with some service sector tourism and recreation jobs. Sisolak could have built his stadium in Tonopah. Who does not want high paid oil and gas jobs?* (pay twice as much as solar jobs) Who doesn’t want the brothels? etc. the DEMS – Someone tried aquaculture e.g. the lobster farm? Dems then we can get into Coyote Springs the great Reid rural endeavor,

    • BTW – I thought the current Democratic talking point that there was massive white privilege in the USA, and reparations are needed, Eureka County is the most white county in Nevada I believe for example. So make up your mind.

      Also Nevada has little agriculture – Vermont has always had more cows than Nevada. We don’t grow soybeans, potatoes, onions, garlic, dairy out in Armogossa Valley, About the only crop that might be export, pistachios perhaps, and I bet China buys theirs from Iran. So the Trump tariff screed is off I believe, besides Bernie and other DEMS support the tariffs against China.

      Perhaps more significant to Nevada was the moving of whales to Macao by the Casino Corps. And the strategic metals and lithium is impacted by the ability of countries like China to pollute and have substandard worker safety.

  2. I wholeheartedly agree with everything Mr. Strass stated in his comment.
    Governor Sisolak and his “Blue Crew” made it quite clear throughout the 2019 Legislative Session that they have no regard for rural Nevadans as evidenced by the slew of Bills that were passed most of which were opposed by the MAJORITY of Nevada Voters. All one needs to do is take a gander at the Legislatures public comments website as proof.

  3. This whole “Hate Trump” rhetoric that has been the Democrats war cry since he was DULY ELECTED in 2016 has really become tiresome and boring, as he has (despite the left’s best efforts)been the ONLY President in my lifetime (over 50 years) who has managed to keep his campaign promises-He has had to fight against a biased media, a coalition of both Rinos and Democrats who are so afraid of his exposing their corruption that they would rather destroy this great Republic than admit that he has been an amazing force for the Good of ALL AMERICANS.
    We are so truly blessed as Americans to live in a Constitutional Republic, (NOT a Democracy BTW). We are Guaranteed certain Rights including our personal liberty…We are guaranteed the RIGHT to believe in what we believe, to share our opinions and beliefs publicly without fear of being attacked or silenced and to vote in free and fair elections. We can openly debate about those running for public office and we have the God Given ability to THINK FOR OURSELVES.

  4. Sadly, those of us Americans (Patriots)who have expressed their support for President Trump, or Conservative ideas and opinions have been silenced, censored, banned, attacked physically, called Racists, etc.
    Where do most of America’s Conservatives reside? Rural Areas.
    Go figure.
    I guess what I am saying to the author of this ill-informed, biased article is this; Please, do not speak for me because as far as I am concerned, No President in modern history has done more for Rural Americans, for African Americans, Hispanic Americans, Women…ALL Americans than President Trump.
    God Bless him! God Bless America!


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