2 out of 3 NV ads for federal races were about health care in September

heller and rosen

heller and rosenDo you watch TV?

No, not streaming whatever thing it is you are currently binge-watching. Do you watch traditional, oldy-timey TV, where the local ads are?

If so, then it may not surprise you to learn that in September, 67 percent of political ads in races for U.S. House or U.S. Senate that were broadcast in Nevada mentioned health care.

Of the dozen or so states where political ads are truly saturating the airwaves — Nevada is one of them — in none was health care mentioned as frequently in television political ads, according to an analysis prepared by the Wesleyan Media Project.

That said, at 41 percent, health care was the most common issue mentioned in political ads across the nation in September, the analysis found. Half the ads run in favor of or by Democrats in the nation were about health care. Republican ads mentioned taxes more frequently (32 percent), followed by health care (28 percent).

Wesleyan Media Project also found that while 9 percent of total national ads in its analysis mentioned immigration, only 5 percent of ads in Nevada did.

The Senate race between Jacky Rosen and Dean Heller, in which Rosen has been attacking Heller for voting to overturn the Affordable Care Act, and Heller has responded by saying Rosen effectively has no record on health care, does much to explain why two out of three Nevada political ads were about health care.

But then if you watch TV, you already knew that.

Hugh Jackson
Editor | Hugh Jackson has been writing about Nevada policy and politics for more than 20 years. He was editor of the Las Vegas Business Press, senior editor at the Las Vegas CityLife weekly newspaper, daily political commentator on the Las Vegas NBC affiliate, and wrote the then-groundbreaking Las Vegas Gleaner, which among other things was the only independent political blog from Nevada that was credentialed at the 2008 Democratic National Convention. He spent a few years as a senior energy and environmental policy analyst for Public Citizen, and has occasionally worked as a consultant on mining, taxation, education and other issues for Nevada labor and public interest organizations. His freelance work has been published in outlets ranging from the Guardian to Desert Companion to In These Times to the Oil & Gas Journal. For several years he also taught U.S. History courses at UNLV. Prior to moving to Las Vegas, he was a reporter and then assistant managing editor at the Casper Star-Tribune, Wyoming’s largest newspaper.


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