Horsford, DCCC to unleash $1 million TV ads

By: - September 10, 2018 4:50 pm
politician in ad

The Horsford campaign and the Democratic Congressional Campaign Committee say together they’re spending a million dollars on TV time.

politician in ad
The Horsford campaign and the Democratic Congressional Campaign Committee say together they’re spending a million dollars on TV time.

In his first television advertisement, scheduled to begin airing Wednesday, Steven Horsford unloads on congressional Republicans for giving tax breaks to “billionaires and big corporations” at the expense of everyone else. 

“We can’t let them win,” he says in the 30 second spot, “A Good Job.”

The Democratic Congressional Campaign Committee and Horsford’s campaign is planning to pour nearly $1 million into the television campaign between now and Election Day in the hope of defeating Cresent Hardy. 

Horsford lost his re-election for the 4th Congressional District in 2014 to Hardy — Hardy lost his re-election to Rep. Ruben Kihuen in 2016. 

In the first 15 seconds of the ad, Horsford rebukes republicans for giving “huge tax breaks to billionaires” and wanting to cut Medicare and social security in order to balance the budget. “Republicans in Washington are making it more difficult for families in Nevada to get ahead,” he says. 

The last half focuses on his commitment to better invest in vocational training and affordable college.

Hardy hasn’t released any TV ads yet, but in July he revitalized his rural strategy to focus on areas within the district that helped him win in 2014. During the tour, Hardy also questioned the commitment to help Nevadans. But his rebuke was aimed at Horsford. 

“While people like Mr. Horsford look at our state as a temporary destination — a stepping stone to something else — many of us have chosen to lay down roots, raise families, and work here,” said Ross Hemminger, Hardy’s campaign manager in a statement earlier this summer. 

Meantime, in Nevada’s other competitive congressional race, the Nevada Independent reported last month that the National Republican Congressional Committee is abandoning CD3 candidate Danny Tarkanian in order to focus on CD4.


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Michael Lyle
Michael Lyle

Michael Lyle (MJ to some) has been a journalist in Las Vegas for eight years.  He started his career at View Neighborhood News, the community edition of the Las Vegas Review-Journal. During his seven years with the R-J, he won several first place awards from the Nevada Press Association and was named its 2011 Journalist of Merit. He left the paper in 2017 and spent a year as a freelance journalist accumulating bylines anywhere from The Washington Post to Desert Companion. While he covers a range of topics from homelessness to the criminal justice system, he gravitates toward stories about race relations and LGBTQ issues. Born and mostly raised in Las Vegas, Lyle graduated from UNLV with a degree in Journalism and Media Studies. He is currently working on his master's in Communications through an online program at Syracuse University. In his spare time, Lyle cooks through Ina Garten recipes in hopes of one day becoming the successor to the Barefoot Contessa throne. When he isn’t cooking (or eating), he also enjoys reading, running and re-watching episodes of “Parks and Recreation.” He is also in the process of learning kickboxing.