Latino support for Dems “substantial” but “somewhat soft,” research firm warns

Mi Familia Vota
Mi Familia Vota registering voters in Sunset Park for the 1018 election.(Courtesy photo from Mi Familia Vota)

Latino voters dislike President Trump. But they could dislike him harder.

That’s the upshot of a survey of Latino voters in Florida, Arizona and Nevada.

“Democrats enjoy a substantial lead over Trump with Latino voters, but that support is somewhat soft, with one-third falling into the lean or undecided categories,” said a research memo of polling conducted by the opinion research group Latino Decisions for Priorities USA, a Democratic PAC.

Latino Decisions/Priorities USA

Immigration and health care are the top issues of concern cited by Latino voters in all three states.

“Trump’s immigration policies are deeply unpopular with the Latino communities in these states, and can be seen as emblematic of his larger racist and divisive message that, not surprisingly, is toxic with Latino voters,” the memo said.

Most Latinos surveyed said they would not consider supporting Trump. But of those who would, they said jobs and the economy would be the top reasons they might vote for him.

That said, “at a personal level, few believe they benefited from Trump’s tax and economic policies,” the memo said.

“While the effectiveness of health care and other economic messages are similarly strong among Latino voters as across all battleground voters, it is a strategic imperative to make the messaging and creative culturally competent and relatable to the diversity of experiences within the Latino community,” the memo said.

Latino Decisions surveyed a total of 1,632 Latino registered voters in the three target states: 303 in Arizona, 1,028 in Florida, and 301 in Nevada.

Hugh Jackson
Editor | Hugh Jackson has been writing about Nevada policy and politics for more than 20 years. He was editor of the Las Vegas Business Press, senior editor at the Las Vegas CityLife weekly newspaper, daily political commentator on the Las Vegas NBC affiliate, and wrote the then-groundbreaking Las Vegas Gleaner, which among other things was the only independent political blog from Nevada that was credentialed at the 2008 Democratic National Convention. He spent a few years as a senior energy and environmental policy analyst for Public Citizen, and has occasionally worked as a consultant on mining, taxation, education and other issues for Nevada labor and public interest organizations. His freelance work has been published in outlets ranging from the Guardian to Desert Companion to In These Times to the Oil & Gas Journal. For several years he also taught U.S. History courses at UNLV. Prior to moving to Las Vegas, he was a reporter and then assistant managing editor at the Casper Star-Tribune, Wyoming’s largest newspaper.


  1. What? They didn’t survey Texas Hispanics? Or California’s? Texas has the second highest percentage of Hispanics after New Mexico. New Mexico has a higher percentage but a smaller population overall. California has a slightly lower percentage but higher actual number of Hispanics


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