Latino voters dislike President Trump. But they could dislike him harder.
That’s the upshot of a survey of Latino voters in Florida, Arizona and Nevada.
“Democrats enjoy a substantial lead over Trump with Latino voters, but that support is somewhat soft, with one-third falling into the lean or undecided categories,” said a research memo of polling conducted by the opinion research group Latino Decisions for Priorities USA, a Democratic PAC.
Immigration and health care are the top issues of concern cited by Latino voters in all three states.
“Trump’s immigration policies are deeply unpopular with the Latino communities in these states, and can be seen as emblematic of his larger racist and divisive message that, not surprisingly, is toxic with Latino voters,” the memo said.
Most Latinos surveyed said they would not consider supporting Trump. But of those who would, they said jobs and the economy would be the top reasons they might vote for him.
That said, “at a personal level, few believe they benefited from Trump’s tax and economic policies,” the memo said.
“While the effectiveness of health care and other economic messages are similarly strong among Latino voters as across all battleground voters, it is a strategic imperative to make the messaging and creative culturally competent and relatable to the diversity of experiences within the Latino community,” the memo said.
Latino Decisions surveyed a total of 1,632 Latino registered voters in the three target states: 303 in Arizona, 1,028 in Florida, and 301 in Nevada.